Noviplus | Healthy living made easy
About us

Welcome to Noviplus – your trusted online resource for all things health and fitness!

Launched in 2012, Noviplus began as an innovative concept in the UAE with a vision to have all your fitness and health needs taken care of across one user-friendly platform.

We recognized that changing your lifestyle to incorporate health and fitness in this region was a real challenge for two main reasons;

/ Affordability – especially for those hoping to achieve long-term health and fitness goals
/ Accessibility – finding top-quality brands and facilities that enable you to reach those goals and have a great experience in the process

With this in mind, the Noviplus lifestyle membership evolved and has grown significantly, with the core objective to make the health and fitness industry more accessible and more affordable for everyone. We believe that health should never be compromised and that we owe it to ourselves to ensure that we are in optimal health.

At Noviplus, members are provided with a 360 solution for all of their health, fitness and wellness needs. We have sourced exclusive, ongoing and unlimited savings at over 100 top-quality brands, boasting an impressive line-up of healthy restaurants and cafes, sports retailers, gyms, yoga and pilates studios, healthfood stores and much more, allowing you to stay healthy for less all year round!

So not only can a healthy lifestyle become more affordable, we also do the research for you as all brands featured within our healthy network are hand-picked by our expert team, ensuring that our members are left in the best hands as they work towards achieving their health and fitness goals.

Our aim is to encourage, inspire and motivate you to live a happier, healthier lifestyle, one step at a time. If you choose to make even one small change after discovering Noviplus, then we feel that we have achieved a big part our goal.


Welcome to a healthier, happier YOU!

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